Data Protection & Privacy Policy

Effective Date: 04/03/2026

Introduction: 

Mototrend Tyres Limited is a UK-based tyre wholesale company with one distribution centre and office. We understand the importance of safeguarding personal data and are dedicated to handling it in accordance with all relevant laws. 

Purpose:

This Data Protection & Privacy Policy details how Mototrend Tyres Limited collects, uses, stores, and protects personal data related to our clients, employees, contractors (including former staff), and suppliers. It is designed for both internal and external stakeholders, providing our team with clear guidance on data protection responsibilities while assuring clients, employees, and suppliers of our commitment to protecting personal information. 

Compliance: 

• We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 
• This policy is part of Mototrend Tyres Limited’s broader information governance framework and complements our information security policies. 

Data Protection Practices: 

• Data Collection: We collect personal data only as necessary for our business operations. 
• Data Usage: Personal data is utilised solely for legitimate business purposes, including client engagement, employee management, and supplier relations. 
• Data Storage: Personal data is securely stored, with access limited to authorized personnel. 
• Data Protection: We implement stringent security measures in line with the UK Cyber Essentials scheme to protect sensitive information.

Commitment to Privacy:

• By adhering to this policy, Mototrend Tyres Limited aims to: 
• Uphold the rights of individuals regarding their personal data. 
• Maintain trust with our clients, employees, and suppliers.
• Fullfil our legal and ethical obligations concerning personal data.

We may collect the following types of personal information: 

• Contact Information: Name, email address, phone number, and address. 
• Payment Information: Credit/debit card details and billing address (processed securely). 
• Account Information: Username and password for online accounts. 
• Communication Data: Records of communications with us, including inquiries and feedback.

How We Use Your Information 

We may use your personal information for the following purposes: 

• Order Processing: To process and fulfill your orders and manage your account. 
• Customer Support: To respond to your inquiries and provide assistance. 
• Marketing: To send promotional materials, newsletters, and updates (you may opt-out at any time). 
• Legal Compliance: To comply with legal obligations and protect our rights. 

Data Storage and Security

• We store your personal information securely and limit access to authorised personnel only.
• We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with trusted partners who assist us in operating our business, provided they agree to keep your information confidential.

Your Rights

You have the following rights regarding your personal data:

• Access: You can request copies of your personal information.
• Correction: You can request corrections to any inaccurate or incomplete data.
• Deletion: You can request the deletion of your personal information, subject to legal obligations.
• Opt-Out: You can opt-out of marketing communications at any time.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us at: 
Mototrend Tyres Limited
Pennine View, 
Birstall, 
West Yorkshire. 
WF17 9NF 
Admin@mototrend.co.uk